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Recommended Research Design for the Turner Field Stadium

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It is imperative to understand and have a clear grasp of the needs and requirements from an institution’ s key stakeholders. However, these needs and requirements changes with time, such that needs that existed ten years ago can be different from the present and future needs. Business and organization units should change with the change in taste and preferences of their key stakeholder base. The best way to be a leg ahead of the key stakeholders is to continually seek information that is relevant, and undertaking research over the years is the best method to collect information.

The key stakeholders selected from the purpose of this research have been selected in two groups; fans and corporate sponsors. A sample of ten percent and 45 percent are chosen specifically from the population of fans and corporate sponsors respectively. Though specific research on this topic is far between, close materials can be used to draw the inference and correlated with this project research. The project shall employ a narrative analysis technique through a five-step process which shall culminate in the presentation of the findings which shall be done either through a graph, chart or even a table.

The instrument employed for data collection and the data collected shall be checked for their reliability and validity and whether they match the objectives of this research project. This project shall rely on a small sample of respondents from the first group, the fans due to a low budget. However, the sample size needs to be expanded to cover at least 30% of the respondents, that is, from the 500 participants to roughly a number that shall be 4500.

The project needs to cover other important stakeholders such as employees’ , ticketing partners amongst others so as to provide a complete comprehensive report to the executive team. In the future, a comprehensive quantitative studied can also be conducted on behalf of the executive team to properly quantify the needs and requirements of the stadium’ s key stakeholders.

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