Jensen’ s arguments cannot appeal to proponents of simple living. With the advent of technology and globalization, life is becoming simpler each day. Cars are being manufactured that do not use fossil fuels. Solar windows are being manufactured to tap natural energy from the sun. These developments, Jensen argues, are self-centered and help further the interests of a capitalist world than rescuing the universe from the biting effects of climate change and environmental degradation. He states, “ So, even if we all took up cycling and wood stoves it would have a negligible impact on energy use, global warming atmospheric pollution” (Jensen 1).
The author stresses the damaging effects of personal consumption and supports the same with concrete data to boost the logos of the work. He hopes to touch his audience and persuade them into believing that the kind of lifestyle encouraged by capitalism is destroying the world indirectly. He positions the audience at a vulnerable position in the hope of gagging their attention to the matters under discussion: “ I think part of it is that we’ re in a double bind (Jensen 1). ” Jensen uses terminology to evoke the attention and sympathy of the audience, with the hope that people will change their stance on the climate change issue.
For instance, he uses the term “ killing” to depict how grave human actions impact on the planet. He also uses the term “ harm” a number of times to denote the damaging effects of human actions most of which are perpetrated under the veil of simple living (Jensen 1). The author has supported his arguments with concrete statistical evidence. He makes no errors by imposing on the audience his opinions.
Rather, he sums up worldwide statistical data on climate change, environmental degradation, and resource depletion to buttress his arguments. The sources are credible, thereby giving Jensen’ s arguments the authoritative touch. On water depletion, he says, “ More than 90 percent of the water used by humans is used by agriculture and industry.
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