An organization's real estate decisions will be most effective and efficient if these given decisions enable the attainment of the company's overall business objectives. This positive result can be achieved given an explicit consideration of how real estate strategy supports corporate strategy and the substrategies for component elements of the corporation, and then, in turn, how specific real estate operating decisions support the real estate strategy. Private real estate development projects work to create jobs, improve the tax base and encourage commercial development in a particular district or area. This specific approach provides a special context for combining differing and competing interests and increases the likelihood that a specific real estate decision will be consistent with the enterprise's overall real estate strategy and thereby support the realization of corporate business objectives.
(Whitehead, 1997) Dell Boy Computers relies on its brand name, the promise of support and its massive market presence to balance higher costs. As Dell Boy Computer Company is selling into an increasingly sophisticated and price-sensitive marketplace, it needs to do forward integration to market its profitable high-end computer products.
To fortify its profit-generating objective, Dell Boy goes into real estate development by creating apt settings for human activity that are in harmony with the environment and providing distribution services for its suppliers and customers. The top management of Dell Boy is restructuring the organization around common capabilities to achieve better strategic focus. The Company will renew profits and growth by focusing on resources and management attention on three key areas: a.) Increase the volume and value of the market share in computer products through forwarding integration consisting of special warehouse services and an excellent service delivery platform; b.) Expand profit and revenue growth in personal computers by promoting aggressive and consistent marketing and promotional activities; c.) focus on new business in the existing demand from the educational segment and in the small business and home personal computer segment.
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