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Definition of Social Media

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Marketing is a fundamental function of management mandated with the determination and sustenance of an adequate market for a company (Kormanik & Shindell, 2009). This corroborates the need for the marketers to understand the nature and operations of the company in order to enable them to position the company and its products strategically. As such, the management of New Horizons Agency requires a functional marketing manager who understands the intrigues of the social networking sites. The likes of Jim Ferguson who ask mundane questions about social media may understand the operations of the company but cannot take over the control of the company’ s marketing department.

The company should, therefore, hire a young marketing manager who understands the use of social media in marketing. The marketing manager is a top-level manager who influences the other operations of the company.   The scholar-practitioner model (practice-evidence-translation-application-validation) Just as explained earlier, social media has unique features that permit the implementation of the model in observing its use at the company. Various statistics present the ever-increasing use of the various social n4tworking sites globally (Cook, Cook & Landrum, 2013).

Corporate organizations continue to embrace the use of the social media as they grow their target market. People spend most of their time online on social networking sites. The sites are interactive and introduce the push-pull communication model. The model allows the generations of information from diverse sources. This, therefore, requires the communicators to understand their target audiences thus position their messages strategically. Additionally, social media marketers must have desirable personalities and abilities in order to develop functional groups, pages, and accounts in order to communicate with their target audiences effectively.

The social networking sites have statistical tools that capture and present the activities on the site to the marketers.

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