Some experts in the newspaper industry believe that the net signifies the end of newspapers, telling from the suffering readership and circulation that was experienced as the internet gained popularity (Teeling, 2007), while others argue that the internet’ s power to supply accurate up to date information is greatly reliant on newspapers as they make up the single largest information collection vehicles in most cities across the world (Hughes, 2006). We shall tackle both sides of the argument individually so as to gain proper insight on the issues involved in the debate.
Negative impact The negative impact that the internet has had on the newspaper industry is mainly as a result of the switch of consumers from printed material to electronic material for news, entertainment among other uses. The impact of this switch is evident in the steady decline of readership and circulation which has since become more of a norm than an exception, with readerships dropping in rates as high as 16% (Miller, 2005) The internet affects print media on three major frontiers, advertisement revenue, readership and innovation and technology. Since the largest source of revenue for newspapers is an advertisement, newspapers stand to suffer if they do not offer competitive packages for their customers.
This has led to severe rates undercutting which has, in turn, dug into the revenues of the newspapers resulting in job cuts, plagiarism and writing of untrue and fictitious stories and events with shameless abandon (Hughes, 2006). The reason for this can partially be attributed to the fact that advertisers try to promote their products to the highest possible audience at the lowest cost, the internet offers a better than a perfect substitute for newspapers for several reasons.
For instance, the internet has far much more ahead as far as accessibility is concerned compared to newspapers. Whereas the latter offers some options for leisure and recreation in one or two pages, these options are comparatively limited to those which the internet can offer because at the simple click of a button one can access millions of online entertainment sites.
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