This paper tells that the marketing environment can be defined as the forces and the factors that influence the ability of a firm for building and maintaining a successful relationship with their customers. It can be classified into a microenvironment and macro environment. The decision of the friend can be evaluated by examining the micro and macro environment of tattoo studios. It can be evaluated whether he has taken a right decision in the current situation or have failed to take an appropriate decision of getting engaged to the tattoo studios.
Every business has to face the challenge of political pressure. Thus if tattoo studios are not affected by the political pressure then the owner will have been earning a good amount of money. Body art is done by wealthy people who are very much conscious about their looks and presence. Thus the tattoo studios will be facing huge profit if it is opened in a country where the mass thinks of enjoying a luxurious life. Thus the friend will be earning the profit if and only if the mass accepts the service at a cheap price.
The factors basically examine the social environment of a market and measure the factors like demographics, cultural trends and population analytics. The tattoo studios will be successful in their business if they are opening in such a society where there is the culture of making body art. Here the women are the targeted customers. Technological inventions also affect the operation of body art business. The competitors using advanced technology, which will be provided with less pain than the usual during the tattoo session, will attract more customers.
So as to stay updated with the technological changes, the tattoo studios have to modify and even change the instruments. The tattoo studios have to face certain legal obstacles that are levied by the government. In the countries where the biohacking laws are very stringent, it will affect the business as well the plan of the friend to associate him with those studios.
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