Family is the foundational site in which children learn to identify their own limitations and get accustomed with the desires that other people in the society have. The reprinted edition of the “Culture of Narcissim” by Christopher Lasch contains an ‘afterword’ in which the author has emphasized that acceptance of one’s own limitations “in the spirit of gratitude and contrition” (Gaitanidis, & Curk, 2007, p. 134) leads one to achieve happiness. Attempts to annul the limitations of the self, only increases one’s dissatisfaction and mental disturbance. Psychoanalysis further confirms this ancient religious belief. According to Zarembka, the commodity narcissist is basically a product of the person’s “existence within the absorptive class” (Zarembka, 2009, p.
Although narcissists are also created by nature they are more a product of the society in which they belong and they have the characteristics of the Freudian concepts of narcissism. The narcissists have the “capacity to maintain a relatively positive self-image through a variety of self-regulation, affect-regulation, and interpersonal processes, and it underlies individuals’ need for validation and admiration, as well as the motivation to overtly and covertly seek out self-enhancement experiences from the social environment” (Campbell & Miller, 2011, p.
It is normal for any individual to strive to perceive herself “in a positive light” (Campbell & Miller, 2011, p. 31) and to desire to gain experiences of self-enhancement. But such desires exceed the aspects of normal personality when the desires for validation and admiration become intense and beyond the scope of imposing regulatory measures. These people lose the ability to regulate their self esteem, emotions and interpersonal behavior once faced with disappointment concerning their own self.
Pathological narcissism heightens their sensitivity to the troughs and crests of daily life and relationships with the people around them (Campbell & Miller, 2011, p. Consumer behavior poses an important part of an individual’s day to day life and strongly counts for her sense of self. It has been recognized by Sartre that the totality of one’s possessions is reflected in the totality of his or her being. As one’s possessions are integrate with one’s concept of self, “the self is invested in material objects”
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