The petroleum companies usually engage in environmental conservation activities to conceal their contribution to pollution. An example of such involvement is through the IPIECA kit that is used by the petroleum industry to show the huge concern of companies in the environment and human rights issues. The total is one of the oil companies that engage in the protection of human rights through activities. It also operates only in the countries that adhere to the rules and regulations of the French EU and the UN to promote the desired code of conduct (Vaaland & Heide, 2008).
In other words, such interventions draw the public focus from the impact of the organizations’ activities on the environment to the benefits from the companies CSR activities. Promoting human rights protection cannot cover the damage caused to the environment. However, in reality, people’ s attention is easily drawn to the immediate benefits than the long term impacts of environmental degradation. Governments tend to appreciate the funds obtained from companies to support their policy objectives thereby forgetting the problems that the people are exposed to (Visser et al 2008). In most cases, CSR is used by organizations as a tool for awareness creation as well as a marketing strategy.
For example, Starbucks is one of the organizations that are popular among communities for their efforts to promote the livelihoods of the public, especially in the coffee growing regions. Involvement of the company in tree planting activities with communities to promote environmental conservation, while on the other hand, the people benefit from the payment of the seedlings grown for planting on their farms. However, the company mainly deals with coffee growing communities.
It also supports wildlife conservation in the poor coffee producing countries as well as educating farmers on better methods of coffee production. In essence, if the CSR strategy was meant to benefit the general public without other attached benefits to the company, the activities could have been distributed even in the non-coffee growing communities and regions.
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