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Consumer Culture and its Results

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In terms of social status and identity, consumerism espoused this notion to the fullest, entailing the belief that consumer goods do provide meaning to individual lives, as well as their role-play in society. This notion is influential in all manner of human existence, from the necessities of food, water, clothing and shelter, to luxuries, which abound in current contexts. American citizens, best representing the progressive attitude of contemporary society, embraced consumerism as an avenue of freedom and self-identity. Science and technology, arguably the most fundamental influence, enabled Man to progress, especially through the European Industrial Revolution.

Industrial scale en masse production of products enabled through influences such as Henry Ford’ s assembly-line concept (Duhigg, 20the 12).   In terms of social status and identity, consumerism espoused this notion to the fullest, entailing the belief that consumer goods do provide meaning to individual lives, as well as their role-play in society. This notion is influential in all manner of human existence, from the necessities of food, water, clothing and shelter, to luxuries, which abound in current contexts. American citizens, best representing the progressive attitude of contemporary society, embraced consumerism as an avenue of freedom and self-identity.

Science and technology, arguably the most fundamental influence, enabled Man to progress, especially through the European Industrial Revolution. Industrial scale en masse production of products, enabled through influences such as Henry Ford’ s assembly-line concept (Duhigg, 2012).   The above enabled en masse production of commodities, wide-ranging in nature, and capturing the human imagination in all manner of ways. This is what essentially influenced and was in turn impacted by prevailing social identity and status. Technology enabled inventions to succeed, further easing human life, with science enabling greater integration of consumer products into the market in addition to enhancing human health and wellbeing.

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