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Consumer Culture and Behaviour

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The proper communication about the promotion of the two museums can be done through advertisement, publicity and public relation. The best way that the museums can be promoted is through public relations. It will improve or maintain the market value of the museum, help in creating or improving brand recognition. It will aid in creating a favourable climate for the future image. It will help in educating or providing necessary information to its clients. The public relation will help in creating the competitive advantage over the museum. To increase the promotional efficiency it is important to develop the public relations in a positive way (Sceulovs, & Sarkane, 2010).

The museum is the source of information, through various postings on the website of the museum, it provides the information and the promotional activities are done. The message regarding the events and promotion of different category of galleries is communicated through the museum as well as the City Council helps in doing so. This message is transmitted through the internet in the museum web pages, through different promotional activities. This attracts the people of the city as well as people from different regions to pay a visit to the museum.

The museum needs to analyze the consumers and their offerings of different categories of a gallery for the promotional activity. The museum should design the gallery in a way to attract more visitors from various places. The promotional strategy should promote different category with additional information on the segment in giving brief about the gallery so that visitors are interested and pay a visit to the interested gallery. The message that is communicated in the promotional activity needs to be conveyed properly with an appropriate meaning so that the consumers can connect to it aptly.

The transmission media for the museum is the internet and the council of the city for promoting the activity and the events that represent the museum. The effectivity of this marketing communication can be understood if there is an increase in the footfall of the visitors.    

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