CNN has a global presence and is available in 212 countries, and it is the CNN International branch of CNN which serves its global audiences. It is the number two news network in the US, with BBC ruling the product ladder of news channels. Since it has launched, it has extended the CNN brand into various other satellite and cable TV networks, as well as a radio channel of its own. In addition to that, it has many websites where it has made its reach. The media industry is an industry which has seen its emergence in the last decade or so and is flourishing at an amazing rate.
To belong to the media industry, let us study some of the characteristics of the industry itself and of the people that belong to it: - DYNAMIC: The industry is dynamic and fast-paced. If a news channel organization is ever visited, it can be seen that nobody is sitting idle and there is a certain aura of urgency in the atmosphere. Everybody is on their toes and ready for action. This characteristic is highly applicable when there is breaking news and the news channel has to react to the situation in an effective manner despite personal concerns and make the news reach out to the audience somehow. - TIME-SPECIFIC: The industry is highly bound by time.
If there is a piece of information which is there if it is not conveyed to the audience in half an hour, its value and importance are lost and now the piece of news is useless for the audience. It is highly time-specific and time restricts the freshness of news and also triggers the dynamic characteristic of the news industry. - RISKY VENTURE: All those people who are working in a news channel organization have this knowledge within themselves that this is a risky venture.
This is because the number of programs that are broadcasted on the news channel analyze news according to their own viewpoints, for example, The Joy Behar Show. If any political party's sentiments are hurt in any way or the social sentiments of any particular group of people is hurt, it can then become a danger for the organizations.
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