According to the research findings, it can, therefore, be said that Marks & Spencer enjoyed the competitive advantage from the very beginning of its establishment. Mainly since the early half of 1990 the company started enjoying the greater level of competitive and business advantage in the markets of the retail industry in the United Kingdom. There are various reasons which have been helping the company for a long time to gain greater amounts of competitive advantage in the market. Most important reasons have been greater reputation with customers, very good business relationship with the suppliers of various products and services, and the greatest level of caliber as well as the greatest professional level of commitment of the workforce in the company.
Various internal, as well as external business policies and strategies, have been applied by the company during the past and the present years. These have given the company greater opportunity to enjoy the competitive advantage. One of the most important internal business policies has been to give ‘ good meals to the employees at nominal prices’ . This policy has helped the employees to work effectively in the organization and also to gain greater interests in working with the company.
This strategic business management theory of satisfying the employees has successfully been applied by Marks & Spencer in the past as well as at the present. Again the company has used the shareholder value approach very successfully as one of the most important strategic business models. This strategy has been helping the company in comparing the cost of giving the subsidised meal to the employees ‘ with the expected net present value of the savings from reduced staff turnover’ .
Due to these policies, the net balance of the company has been positive which has increased the level of a transaction of the company that enhanced the shareholder value in the company.
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