For instance, specific situational tips and trivia on sexual indulgence are boldly presented, usually with accompanied with graphical representations and detailed illustrations. Nearly half of the total pages of FHM are about women, sex and relationships and photos related to the subject. However, featured articles published are not solely dedicated to sex. In particular, other topics of the masculine interest are also given regard like sports and health, hobbies, finance, career, entertainment, and even style and shopping. The male macho image is also ascertained in the magazine as characterized by the straight, bold fonts used in the general texts which shows a strong, masculine character of the reader (For Him Magazine). On the other hand, Cosmopolitan is a monthly glossy lifestyle magazine specifically made for the women crowd.
The magazine commands attention in the feminine color of pink daringly highlighting its name, the half body picture of a woman in a confident stance, and the bold-italic heading of its article titles. Their motto “fun, fearless female” is obviously noticeable in the entire publication as successful and powerful representations of the alpha female are undoubtedly imprinted in its very core.
For example, just about the entire content of Cosmopolitan is attributed to the role of the woman being in control of things such as her career, relationships, sexual travails, health and style. This magazine is ideal for the aggressive but stylish career woman: someone who is capable to go beyond yet grounded enough to value friendships and charity (Cosmopolitan Magazine). Moreover, Cosmopolitan offers a non-traditional view of the women perspective compared to other traditional gendered lifestyle magazines. Most of the time, magazines intended for women readers are featuring themes on culinary, art, hobbies, crafts, parenthood and gossips.
They are presented in such a wholesome way, where women are shown as artistic, free-spirited, homey and as mother materials. Consequently, Cosmopolitan directly speaks to mature single adults that give importance to independence. This independence is evident to the texts as encouraging and self-uplifting words are often used, with flirty italic fonts to establish the chic and stylish person behind the strong persona of the reader (Cosmopolitan Magazine). The two lifestyle magazines presented are both emulating the popular cultural gender idealization of
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