Effective promotional strategy can be considered as a significant strategic marketing tool that helps an organisation to create significant brand awareness among the target customers. The marketing management team of Unilever has implemented an emotional marketing and promotional strategy by developing the Dove Real Beauty campaign. The organisation delivered the promotional message through sheer emotional in order to create significant brand awareness of the products (Spurgeon, 2007, p. 87). It is true that the global business environment is becoming highly competitive as several organisations within an industry are trying to develop and implement unique marketing and promotional strategies in order to gain potential competitive advantages over their competitors.
It is true that women are the worst critics of themselves. They always suffer from low self-esteem and self-actualisation in case of own criticism. This specific promotional and advertising campaign helped them to increase their self-belief and self-esteem. This campaign is successful from this specific point of view. In addition to this, effective organisational culture and significant market data collection process helped the marketing department of Unilever to make this event or campaign hugely successful (Berman, 2010, p. 42).
The marketing management of the organisation ensured that this specific message will be printed on organisational contents, brochures and product packages. This specific promotional strategy helped both organisational employees and consumers. This specific printed message helped the executives to peach the customers significantly. In addition to this, a social media marketing strategy also has been implemented by the marketing department of Unilever regarding the promotion of this campaign. The real beauty sketch campaign got huge success through the consideration of YouTube. This specific campaign helped the organisation to create brand awareness of the products among 90 per cent of total target customers (Schultz, 2009, p. 59).
This specific marketing campaign can be considered as a significant example of pull marketing strategy. Selection and Collection of Data Research methodology and data collection can be considered as significant strategies in research or in order to get favourable and positive research outcome.
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