Observably, various departments of the Russian business corporations tend to develop a proper relationship with each other so that effective communication can take place between them. It has been apparently observed that the people of Russia make use of culturally loaded words in their conversation. In addition, they believe that maintaining social politeness in their conversation will assist them to gain a personal relationship. It means while they speak with anyone, they avoid offenses and support the views of their customers, portraying their social politeness (Russian Communication Association, 2013).
On the other hand, Brazilians believe that what they feel, they must express it. They strongly believe that friendly relation is adequate towards forming profound social and professional relationships. The people of Brazil communicate using emotional words to express their respective ideas, opinions or messages with others (World Business Culture, 2013). It can be apparently observed that the communication style is quite different in Russian and Brazilian business culture. In this context, people belonging to Russia usually speak cultural words portraying empathy to develop social relation, whereas Brazilians express what they feel.
In this situation, it is likely that conflicts may arise if both the countries are unaware of the communication styles of each other. Use of Media in CommunicationIt is often observed that the people of Russia make proper use of media in their communication process, as they believe in supporting the views of the listeners. The Internet is the most commonly used media in the process of international trade. With the adoption along with the execution of pioneering technologies in modern business, it can be viewed that Russia largely uses internet medium for conducting efficient international trade with other regions of the world (Chaykovskaya, 2012).
On the other hand, Brazil uses social along with digital media for both entertainment and commercial purpose. This signifies that Brazilians are much open in communicating with the people or their customers.
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