The company’s enormous R&D program is formulated to provide effective, safe and superior products (Colgate, 2015). Product safety and quality The products ingredients are thoroughly evaluated using the latest technologies to promote safety and quality. The ingredients are assessed individually by Colgate scientists in order to prevent unforeseen uncertainties. The ingredients are analyzed in different real world situations like transportation, storage, manufacturing and at consumers homes. Product safety testing Colgate has a stringent rule in preventing animal testing among its products. It has maintained a 30 year initiative that encourages alternatives to scientific testing.
The company has been awarded by PETA for promoting corporate activism in research alternatives (Colgate, 2015). Improvement of raw materials Colgate has partnered with supply chains to enhance its materials sustainability. Colgate is focusing on improving its carbon emissions, implementing green chemistry and adapting renewable raw materials. Packaging The organization has out-passed its goal of increasing recycling content in packaging by 20% which it implemented in 2010 instead of 2015. The company’s packaging firm continuously assesses the processes and materials that could improve environmental and human health impacts (Colgate, 2015). Access and affordability The company is committed at providing affordable products for every consumer.
The company provides refill packs and small sized products that have value options (Colgate, 2015). The company tracks the purchasing power of lower income customers in the emerging markets so as to implement affordability of its products. Partnerships with customers Colgate engages with numerous retail stores, both small and large so as to sell the products world-wide. Colgate conducts merchandising techniques, innovative marketing communications, joint business initiatives and shopper insights to engage and build customer partnerships (Colgate, 2015).
PLANET: Climate and energy The company tracks indirect and direct gas emissions for example scope 2 or indirect emissions are from Colgate sources. The company plans to invest 5% of its annual capital expenditure on planet related projects (Colgate, 2015). The company uses alternative energy like biomass, solar, green power, wind and fuel cells to promote the environment. Conservation of water The company has formulated a 2015 goal where it plans to reduce water consumption per unit of production by 40%.
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