The implication of the effects of this event concerning Chinese media reveals that other reports concerning Severe Acute Syndrome were aired around April after the mayor of Beijing and China’ s health minister were dismissed from office after mishandling the outbreak of the deadly disease. This incident then replaced the headlines concerning the war in Iraq that was common in most Chinese media. The unique coverage concerning the war illustrates how the media tends to respect and satisfy the rights of the citizens to know. This incident illustrates how the Chinese media tend to exercise closeness to masses, closeness to reality and closeness to life (Donald, Hemelryk, Keane, Hong, Yin, 2002). Despite Chinese journalism television being under supervision concerning party ideologues, it is evident that the media is normally the last stronghold in spreading political and ideological propaganda.
CCTV, for example, has normally enjoyed an exceptional status of monopoly. The expansion of Chinese television is seen to have resulted in the globalization of information enhancing the involvement of China in globalization. Another substantive contribution of the media is evident in how it exposes the Chinese population to the western culture through the internet, radio, and T. V.
This has, however, normally been viewed as a challenge brought about by global media, therefore, preference has been placed on state-controlled media so as to prevent the exportation of western culture of negative propaganda that may be borrowed by the Chinese citizens from abroad (Kalathil, 2003). Another substantive contribution of the media in China is evident from the incidents that took place in China in the year 1989 on the fourth of June. It is from this incident that the media proved to be an instrument of power, which could enhance the survival of a party state or overthrow the party-state.
Between the year 1993 and the year 1997, the news services aired by CCTV were reformed. This is evident from its experiment with investigative journalism by endorsing a current affairs Programme.
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