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Children and World of Advertising

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  Advertising is a part of social psychology and as we are discussing the persuasive part of it, hence there is a direct linkage here. Hence the branch of human psychology that deals with the behavior of groups and the influence of social factors on the children is indeed the social psychology and as we are getting the hang of things from the advertising and persuasion perspective of it, these both are seen as being quite imperative here. Also, the stereotypical setting of showing girls indoors as opposed to boys in the field and carrying out masculine acts suggest that there is a certain amount of gender ambiguity that is present in the ads of present times.

These put more emphasis on the understanding that the advertising professionals of today lack imagination, creative touch and the much-needed understanding of their responsibility towards the children in particular and the whole society in general. There has been a lot of hues and cry with regards to the equality rights of the women as compared to the men in the society in current times but less said the better in the real role played by the advertising professionals where they have more often than not failed to capitalize on the fact that they have perfect platform to get their act together and serve for the betterment of all concerned and more specifically the young ones, when one talks about a concise context here.

Media communications demands a lot of word of mouth approach that essentially takes into consideration the fact that the more people are happy and satisfied with the brand and its related associations, the more they will buy it again and again as well as encourage their near and dear ones to take that step of having the eventual purchase on their part so as to give satisfaction to their own selves and thus indeed benefit the brand and more than that the company itself in terms of its business.

But then again it is all about having positive associations here than disappointing a gender that is usually not that well presented in the ads, the result of which is in the form of wrath from all-female quarters, no matter they hail from the rich strata of the society or are a part of the poor society values.

When we talk about the specific ads that show boys as having a dominant role than the girls, we immediately come across the ones that exhibit some brands that are targeted more towards the children. Say, for example, there is an ad of a candy bar that is liked more by children than adults.    

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