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Charles Martin Business Strategy

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Businesses are dependent on talent recognition and tend to focus on competencies. Under such circumstances, nepotism could act as a bottleneck. Multinational companies such as HG hire based on skills and talents. However, Ugandan culture seems to be oriented towards favoring friends for positions in companies. We have evidence that Martin has also resorted to Ugandan ways of hiring. He has hired friends and relatives of Ugandan locals who are well connected to people in critical positions such as Import clearance. With this, he hoped to get clearance for any imports quickly and with minimum fuss.

To answer Question 2, we assess the case situation from two different viewpoints. Green’ s view is an ethnocentric view since he believes that the American way of doing things is right and that it has to be merely replicated in Uganda for the successful implementation of the project.   What could be influencing Green’ s view? It is quite possible (since the case does not mention it explicitly) that Green has grown up in the American corporate culture. He may not have exposure to an African country’ s way of getting things done.

Moreover, the social and business network in which Green has moved up in the organization could hold a different view of things. Green’ s mentality is more tuned towards a defined way of working and within the legal boundaries set out by the country.   We can look at Green’ s perspective from a different angle. For one thing, he might have been exposed to an organization in which structures and hierarchies are clearly defined. There could be a well laid out procedure for executing projects and responsibilities.

Under such circumstances, Green may view even a foreign country as just an extension area where the host country approach would work perfectly. Martin, however, has a polycentric attitude to the project. This is known from the fact that he has attempted to blend in with the local community at Uganda. He has chosen to stay in the residential area of Ugandans. He has even gone to the extent of participating in animal sacrifices.

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