The paper tells that it is not a secret that Ford Company has sold more for a long period. The Company has been launching competitive and strong products that have been helping it to stay ahead of its rivals, and gaining more profit in America. The profit margin of the company in North America has been the highest. Despite its success in the home country, Ford has been facing various challenges. The company is facing a very stiff competition in Europe. Many may wonder why Europe matters to Ford.
It matters because it is Ford’ s biggest business part and the company as of late, losing a lot of money there. This is not because the company is making big mistakes, but it is because its rivals in Europe are selling cars at lower prices. The sales of Fiesta in Europe are drastically decreasing because many buyers prefer the cheap cars. As a result, the company has cut down its production rate by closing its three factories, two in U. K and another one in Belgium. Owners and reviewers of Ford cars, especially Fiesta say that this new product is a great improvement compared to the old models.
However, there are getting knocked when it comes to quality surveys. The latest quality survey showed that Ford Company products have low quality compared to those of another manufacturer even if its sales were still high. First of all, Ford has been facing challenges when launching its new products like Fiesta. To some extent, the challenge is not caused by the company but its suppliers. For instance, the company has been facing issues of faulty parts.
However, the company is taking new measures to fix these challenges. The company is working with its suppliers more carefully as well as changing its procedures for it to launch new products more smoothly. However, there is another big challenge that is affecting Ford Motor Company in terms of quality rankings. Customers are highly complaining about the famous MyFord Touch System. MyFord Touch System is a touchscreen found in the company’ s system that accepts voice commands linking them with the customers’ smartphone.
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