Since the Aqualisa Quartz is an innovative new product, Aqualisa priced the product higher as a premium item. The Quartz Standard is 850 pounds and the Quartz Pumped is 1,080 pounds. This makes it the highest product sold by Aqualisa. It also makes it the highest money maker for the company, but only when sold. If Aqualisa Quartz was marked down, consumers might feel they are getting a bargain and quality. As it stands, only showrooms with wealthy customers feel they can afford the Aqualisa Quartz. Since Aqualisa Quartz is not a brand name, the sales do not cross over the distribution channels. Cutting the price for regular consumers would be a must for this venture.
Consumers are not familiar with the new technology of Aqualisa Quartz. This makes them more skeptical, especially with the high prices mentioned above. Consumers want a bargain. Quality goods for a cheap price make consumers buy. Without knowledge of the new technology, consumers can only understand the showers they are familiar with. Thus consumers are skeptical of showers that do not have a long self life. The key to making consumers less skeptical is more information about the Aqualisa Quartz. The more the public knows about the Aqualisa Quartz, the more likely the consumer is to understand the benefits and pricing of the new shower.
Plumbers are the key to boosting sales of the Aqualisa Quartz. Around 54% of new showers are installed by plumbers. Replacement showers are influenced by plumbers 73% of the time. In order to sell Aqualisa Quartz to the public, plumbers must be sold on the product first. The plumbers influence on the market is clear from research. Consumers will trust a plumber before their own knowledge or judgement.
One alternative is a workshop for plumbers. Once plumbers understand the time saving method of the Aqualisa Quartz and the quality, they would recommend it to more consumers. The half day spent installing the Aqualisa Quartz will help the plumbers do more jobs and increase their profits. Especially since Aqualisa Quartz is so easy to install, a plumber’ s apprentice can be sent. The plumber receives the same pay with a less skilled worker.
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