Disney is one of the most powerful and well-known corporations in the world, hence the influence of its global markets affects people all over the world. Showcasing American industry is an important part of Epcot, through its two distinctive sections: Future World and World Showcase. Future World is represented in eight buildings, each pavilion dealing with specific aspects of human life. World Showcase is a community of nations portraying the diversity of the world’ s people from a great number of nations, with extensive detailing (Birnbaum: 2004). Although Disney World blends education, cultural exchange, and entertainment through harmless fun, the blatant promotion of consumer capitalism that occurs in all sections of the theme parks underlines the functioning of the theme park.
The consumer endorsement begins in the American Adventure attraction, which is not only the most developed but also geographically and thematically significant, where the triumph of corporate America are highlighted. Here Disney presents visitors with information that is not always accurate but appears to be truthful and honest. This section of the park supports consumer capitalism by inspiring trust in the Walt Disney Corporation.
By promoting a false sense of participation, evoking patriotism and empowerment, Epcot visitors are blinded to the overwhelming presence of corporations throughout the rest of the theme park. A firm connection is established between American identity and consumerism, thereby preparing visitors to accept information presented in Future World and World Showcase (Okarasinski, 2006). The American Adventure show presents several inaccuracies related to American history, to the visitors. Starting with reasons for the European pilgrims’ voyage to America, false depiction of history is also seen by erasure of the indigenous American Indians, the total lack of reference to slavery and to the harsh treatment and exclusion that African Americans were subjected to (Zibart, 2002).
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