The Cambridge city plan for improving tourism is aimed at enhancing the quality of services, readily accessible and sustainable as well. Cambridge city provision of quality services has continually been improving. This is to ensure that the visitors stay comfortably and would like to return again. The quality is to meet the clients’ expectations and not necessarily luxury as many people believe. Over 2001, the Cambridge city council has been looking for partners and working in collaboration with them in developing strategies that are consistent with the vision of the city and leaving clients satisfied (Page & Connell 2006).
The most notable is the so-called community strategy which has long term objectives to be accomplished. The attraction facilities, good public relations/ customer relation and the value for money form the quality tourism services. Good quality is being awarded to everybody in terms of good accommodation, increased range of attraction facilities, and language schools. Marketing the city attractive sites throughout the year is very expensive and very demanding. The historic city has intrinsic attractions which visitors come to see. Marketing policy has been established by the definition of the city and not entirely dependent on the advertisement.
The defined customer facilities have enabled Cambridge to be marketed as the place to stay throughout the year. This is generally aimed at encouraging longer stays (Page & Connell 2006). The city has been promoted abroad as a historic city; a range of information have described through multilingual advertising, city centre management and county council. Sustainability aims at making sure that Cambridge maintainability is possible especially the environmental protection, minimising the threats and maximise problems.
It’ s been established that sustainability cannot just be achieved but requires that marketing be done the way it's being done in the most effective way and through partnering.
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