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Business Strategy in Global Environment

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In relation to the 10 traditional approaches, today, strategy formulation should also be a combination of them - judgmental designing, intuitive visioning, and emergent learning; it should be about transformation as well as perpetuation; it has to involve individual cognition and social interaction, co-operative as well as conflictive; it must include analyzing before and programming after as well as negotiating during; and all of this must be in response to what can be a demanding environmentBusinesses that wish to survive and thrive in a global economy must respond to major social and environmental trends that are reshaping markets, says a report released today by the United Nations Environment Programme (UNEP), World Business Council for Sustainable Development (WBCSD), and the World Resources Institute (WRI).

The report emphasizes global trends that will help business leaders better understand the inter-relationships between environment and development issues, and, in turn, respond more effectively to the enormous challenges before the industry. Hence the study further continues to observe the case studies of global companies and their strategies as given under: Case observations following different strategies: Competing with other global organizations, while maintaining partnerships to share certain resources: Swisscom uses a global alliance to provide complementary services in any world market.

Members of the AT& T-Unisource alliance, deliver each others customer traffic to its final destination. The alliance also offers global solutions. for example, international intranets and Virtual Private Networks that no one company would be able to offer on itsown. Leveraging opportunities in new markets, while containing risks: Itochu derives $120 billion in annual sales from over a thousand subsidiaries, employing more than 10,000 people who handle a cornucopia of different industrial and consumer products.

Itochu has taken major positions in a diverse portfolio of strategic and technological assets, ranging from more than a score of industrial and distribution system set-ups stretching from East to West.

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