The external environmental aspects of the industry in which the Lenovo laptops operates is analyzed from the utilization of the Five Forces model of Porter and the Steeple table (Hitt et al. , 2013: 154). The business atmosphere is occupied with competition and survival for the fitness is the key to prosperity in such a dynamic industry so that an organization adapts and formulate better service delivery strategies that would move the market for its success, lest risk being kicked out of the market. in due perspective of the dynamics in the global market, the Lenovo Company is analyzed in the measures towards adding value to the Lenovo laptops strategic positioning in this report. This research paper further investigates on the resource audit in relation to value chain analysis in providing a detailed scrutiny of the provision of the Lenovo laptops to customers by created an added value to them, vis a vis the company’ s ability to cut on its costs for the realization of optimal business standards (Liu, 2005). The Lenovo Company classic strategy frameworks give emphasis on the product’ s orientation in a place where the company is in competition with the rivals and the company with the best product becomes the winner.
This is due to the mere fact the most crucial aspect of the business success is the ability to attract a large market share by the provision of highly standardized products. The Lenovo Company tends to commoditize customers through ensuring that it provides the standardized products by means of mass distribution channels that inhibit contact with end-customers. The connectivity and intimacy of a networked economy, however, provides opportunities which create long-term and constructive relationships with the customers that result to an unbreakable link that is known as the “ customer bonding, ” which is a mutually beneficial commitment based on transparency and trust. The achievement of bonding is done through the company’ s promotion of investment in and around the Lenovo laptops by.
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