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SWOT Analysis of the Guardian Newspaper and PEST Analysis of the Newspaper Industry

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Changes in socio-culture portend changes for recruiting new staff. These social forces include religious practices, traditions, trends, and societal values. Social forces could lead to anger and loss of trust to newspaper organizations, as well as social disapproval like bad publicity, negative comments, and campaigns on the internet, and boycotts. The newspaper industry finds itself caught between two trends; a tradition of readership and unwillingness by readers to pay for getting the news they can get on the internet. While there is a generation that has grown up reading newspapers and will continue to do that, these habits are changing.

Increasing rates of unemployment have led to many people abandoning the ritual of morning newspapers, and it is possible the next generation will not be drawn to the idea of reading newspapers. This is because the current culture is moving ever more towards the internet, which means people now get news on their mobile phones and personal computers for free (Meyer, 2012: p63).   Finally, technological factors have begun to influence the operations of newspaper organizations. Technological factors like scientific innovations have varied effects on business, either creating threats or opportunities.

While automation has led to staff reductions, it has also improved efficiency and made the process faster (Meyer, 2012: p63). Technological changes can either improve or decimate a business through a shift of demand from a particular product to another. As newspapers have moved from bulletins written by hand to gazettes, and finally online, they have survived the advent of TV and radio. Based on this history, it may seem that the industry can survive technological forces. However, the advent of the internet is a big threat, although the industry has seen it as an evil, which is necessary.

The industry has been forced to follow the readers to the web, although it does not provide as much profit as print media. The technological future of the industry is on the internet and most newspaper organizations will be forced to embrace future technological innovations on the internet as they have had to do with social media.  

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