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Main Strength and Weaknesses of the Edinburgh Festival Fringe Marketing Activities

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The Edinburgh Fringe is a big Festival, thus it is always bound to receive a lot of media coverage of both local and international media houses (Dramatists Guild, & Dramatists Guild of America 1998, 76). As a result, the festival’ s events are broadcasted to almost every part of the world which in turn creates awareness about the cultural event. Festivals and other cultural related events provide a perfect opportunity to educate visitors about the traditions and culture of a particular people. The visitors who throng Edinburgh have the chance to more about the Scottish culture while Scotland gets the chance to earn revenue from the visitors.

Environmental A festival is bound to be noisy, due to the various activities that go on but so as not to create disturbances for the people who are not taking part in the festival; some measures have to be taken. In order to ensure that noise from the festival does not disturb other people, environmental officers will always be available to monitor the sound levels using Decibel meters. This will ensure that the sound eves remain within the parameters accepted within the law.

Marketing In order to attain any competitive advantage in, there are some factors that the entrepreneurs must consider. There are about seven elements that each and every entrepreneur must put into consideration (Burrow et. al 2008, 267). This group of elements is commonly referred to as the 7Ps. In the business aspect, this group of elements is known as “ the marketing mix. ” It comprises of promotion, place, product, price, physical evidence, people and process. The last three elements are referred to “ as extended marketing mix for services. ” Due to the fact that the environment is changing rapidly in terms of technology, customers and products the business management needs to look at the marketing mix regularly.

Product Product is a major constituent in the marketing mix as goods and services are intended to suit the need or wants of consumers.

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