The firm’ s success will be on the following; selling products that provide value and quality to the consumer. As well as meeting the needs for the expression of personal style (Beverly, 2010). The firms will also have a twenty-four customer service in place to direct as well as advising our clients on how to make use of our quality products. The business will advertise our products online in order to reach many customers having in mind that 70% of the people in San Diego are often online each day.
Additionally, our firm will utilize other means of communications such as the magazine advertisement, website, and postcard mailing to reach the customers. Zaet mobile accessory and gift shop aims at establishing accessible, welcoming and visible storefront and website that will position the services and products within the marketplace and beyond (Hughes, 2008). The firm will be opened throughout the week and twenty-four hours in a day except during weekends. During weekends, the business will be opened from 12: 00 pm to 5: 00 pm. The firm will be staffed by one-time workers, working forty hours a week and other party time employees who will be working thirty hours a week.
The firm’ s aims will focus on maintaining a direct cost of sales of 40% or less, and a gross margin of 60% and above. The company hopes to generate total revenue of $ 626,000 at the end of the first year. Our target will be to realize an annual growth rate of around thirty percent in the second year. When not attending to our consumers at their households, our sales persons will be onsite daily and will provide customer service assistance as well as additional sales (Peñ a, 2008).
The firm will accept the following forms of payment from the customers; visa, credit card, check, Cash, Master Card as well as American Express; travelers’ check and debit card. Defective and damaged items can be to our stores for refund or replacement. Our team of expert will always be on alert to attend to our customers at home or on site. Business potential and positioning of products and services
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