In order to, critically identify a brief summary of the proposed business plan of food-truck in Al Ain City, the following discussion regarding the business idea and objectives along with mission statement of the company significantly provides a better understanding about the organization. Mission Statement In relation to the proposed business plan for Al Ain City, the mission of the start-up food truck business will be to become one of the preferred choices of the street-food lovers in terms of offering them with quality and fresh food items. Therefore, the mission statement of the proposed venture is “Setting an emerging trend of food truck in Al Ain City through delivering quality and fresh food items as per the needs and desires of the local populations. ” Business Idea The idea of the proposed business plan of food-truck is inspired by the concept of current growth in the global restaurant business industry.
In relation to the present scenario, global restaurant business industry has been observed to achieve a dramatic growth that obtained greater interests of the modern entrepreneurs. The emerging trend of the changing food habits along with the growing performance of the food-truck business concept have been rapidly demonstrating a greater opportunity for the marketers to achieve a stable business position in the fiercely competitive restaurant industry.
Correspondingly, the rising popularity of the food-truck has also been witnessed to play a pivotal role for the marketers in terms of enjoying continuous growth as well as extensive numbers of target customers from particular market or location (Tung, 2003). Company Goals and Objectives Defining business objectives can be duly considered as one of the major decision for the entrepreneurs to determine success in any particular industry or specific marketplace.
In order to establish a business significantly, it is required to identify the objectives for attaining the goal of the start-up business. Objective of an organization is quite essential in order to establish a healthy and successful company. In this case, the objective of food truck business will be to deliver exceptional quality food products and/or services to its customers, which will enhance the level of customer satisfaction in the emerging market of Al Ain City. Apart from this, the business objectives of the company will focus on ensuring brand loyalty and achieving long-term sustainability for the business in the respective location for sustainability and profitability (Entrepreneur Media Inc, 2014).
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