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Developing Business Strategies: The Wolseley Restaurant

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The Wolseley's menu will feature a selection of traditional foods and some famous foods from all over the world but generally, the cooked foods are based on "country" cooking themes. Dinner foods are only served in the dining room part of the restaurant. There is also a special area to serve coffee related products. There is also a chance for the customer to have a look at magazines and newspapers while they are offering food. Recently wireless internet access is also established so that any customer with a laptop or a PDA or a cell phone can enjoy surfing the web till they start enjoying the foods.

The Wolseley is not the only restaurant and café in the city but is a combination of the traditional and modern environment. There are many restaurants that provide a traditional environment for the customers but none of these restaurants offer a traditional coffee-house environment or offer evening entertainment and give the internet access to their customers at the same time. Restaurant, café , coffee-shop, and coffee-house services are dealing with a major growth every year in the country the same as many other parts of the world.

Due to the changes in lifestyles today, many people are selecting eating out. One of the main reasons that excite restaurants is that women work out of the home. Some statistics indicate that the amount of money spent by people for food outside of a home is increased by almost 20% and it continues to grow because of the increase in the number of women entering the workforce. Considering that this situation will lead to two income earners for each family and none of them would have adequate time for cooking.

Coffee also is considered as a multi-million pounds per year industry in Great Britain and the tendency of people to spend their free time with friends at coffee-shops or coffee houses is increased by 15% per year in last ten years. The ideas and issues below regarding the food retail for the Wolseley are based on Charles Lesser’ s book mentioned at the reference section.

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