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Business Model and Strategic Plan Part I: Conceptualizing a New Product or Service Division of an Existing Business

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Kimberly-Clark encourages consumers to discover the evolution of the company’s innovative products that are used on a daily basis. Germs surround the environment that people live in. Harmful bacteria and other bacteria’s can be carried from one place to another. This includes the home, in the office and basically everywhere where people are. Germs spread very fast and therefore proper hygiene is required both at home and at the work place. It is a high time for Kimberly-Clark to come up with a new division of antiseptic wet wipes that will help kill and prevent spread of germs as well as help people to sustain high standards of hygiene.

Moreover, the best way to stop the spread of germs is through practicing good hygiene all the time. The antiseptic wet wipes will help a great deal as persons of all ages can use it. In addition, the antiseptic wet wipes are portable and can be carried by all persons everywhere. For example, when a mother has gone to a function with her baby they do not have to worry about changing huggies because they can always use the wipes to clean their hands before and after changing the diaper.

In addition, at home, mothers can wipe their hands with the antiseptic wipes before they handle or prepare food. Kimberly Clark vision is to unleash the power through their quality products. The mission statement for this new product should be to promote a happier and healthy human life. This will help safeguard the health of families worldwide through the provision of better personal care products that promote hygiene.

This product is differentiated from other products, as it is unique because the wipes contain antiseptic whose purpose is to celebrate life everyday everywhere hygienically. In addition, the other brands are basically plain tissues, diapers and sanitary towels. The antiseptic wet wipes addresses customer needs and achieves competitive advantage by making people’s lives easier and more hygienic. The end user does not need to use water to be clean. The wet wipes can go a long way in ensuring that people continue practicing good hygiene wherever they are.

For instance mothers can use the antiseptic wet wipes to protect the lives of their loved ones. Additionally, at home, kids can use the antiseptic wet wipes before having their meals. Mothers can ensure that the family members have the antiseptic wet wipes with them. For instance, children should carry the wipes with them to school and ensure that they use the wipes every time before and after they have a meal.

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preview essay on Business Model and Strategic Plan Part I: Conceptualizing a New Product or Service Division of an Existing Business
  • Pages: 5 (1250 words)
  • Document Type: Essay
  • Subject: Business
  • Level: Masters
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