Decision making is a subject that can be trained and adopted at the same time. Management can be trained on how to make decisions in the company and taught how to dispel off those conditions that may hinder their decision-making process. Sometimes decision making can be biased; it is mainly because of the environment within which the decisions were made. If the environment dictates unfair judgment then the decisions will be skewed to accommodate the demands of the relevant conditions (Parnell, 2011). If the environment is favorable and characterized by neutrality, the decisions will be professional and clear.
It stipulates that for effective decision making to be achieved than numerous factors have to come into the context. For instance, the environment should be serene; data analysis should be clear; the professionalism of the decision maker must be addressed, and the support team must always review the accuracy of the decisions and point out mistakes. The sample used in the research was drawn from databases supplied by advertising agencies on fashion trends in the market, primary data collection and the national statistics bureau data which depicted the consumer trends in the market.
Letters were sent to the statistics department and the various marketing agencies to enable the accessibility of the data for analysis purposes. However, the most significant source was direct contact with the market that gave the most reliable data (see appendix 1). A sample of 20 youths was sent questionnaires that touched on the topics of fashion in the market. Another important tool that was used to collect the primary data was an interview that was conducted randomly in the streets.
It was done with an aim to authenticate the prior data collected from the advertising agencies and the statistics bureau. A random interview was done, and explanations for the different answers were collected. Further fashion established fashion designers and marketers were interviewed to clarify the information about the youth market in fashion.
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