Customers are more self-assured and very demanding on products and services and on suppliers. The food industry has to transform ‘ production-driven supply chains into market-driven supply chains’ (Folkerts & Koehorst 1998, p. 385). Research institutions and the chilled food sector must cooperate in order to find new tools, methods, and knowledge for chain analysis and chain management. HCF needs more accuracy, speed, and flexibility in responding to a competitive market, an improved response to consumer demands and environmental factors, and development of new products through technology application. Performance Objectives.
The company must emphasise performance objectives to improve competitive advantage. The performance objectives are quality, speed, dependability, flexibility, and cost. A key strategic challenge for HCF managers is to decide which of these five performance objectives they want their operation to specialize or excel and how they can configure their operation in doing it. 1. Quality. This is about doing things right in the context of operations. HCF should consistently produce foods that meet customer expectations. It needs to improve its skilled workforce and proper technologies to improve manufacturing. Transporting chilled foods from the factory to retailers, the supermarkets, and then to end-user must be improved.
Customers expect high-quality products and in the food industry, higher quality means safe and healthy foods. (Slack et al. 2010)2. Speed. Speed can be achieved by doing things quickly and delivering HCF foods to retailers and consumers as fast as possible. Decisions regarding the operations and movement of materials and information inside the operations are part of the concept of speed. HCF management should quickly decide if automation and other aspects of the speed of operation are needed. 3.
Dependability. Trust is important when we speak of dependability. Customers will learn to trust HCF if it delivers products on time and as promised. Dependability is synonymous with the reliability of the operations.
Please type your essay title, choose your document type, enter your email and we send you essay samples