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The Aim of Crisis Communication in the UK

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The aim of crisis communication is to assist the government to inform the public about any problem or issue occurring at a particular time. Through this communication, the solution is arrived at through a series of quick and effective responses from both sides. One thing to be remembered is that during any such communication all the things should be told as they are, without making any changes to the truth no matter how harsh it may be. If this step can be accomplished then it becomes very easy to minimize the entire impact of the situation.

Information is spread to the public with the help of materials like brochures, fact sheets, leaflets etc. It is also done by mass communication through television, newspaper, radio stations etc so that the people can access information very easily. All these sources can include the dos and don’ ts that should be followed by the public. A crisis has seven critical dimensions, namely- behavior, victims, ethics, truth or credibility, professional expectation, lessons learned and operational knowledge. Even if one of the above-mentioned characteristics is poorly handled it can lead to a destruction of best efforts of managing any remaining facility to recover, resolve or rehabilitate from the situation.

Before releasing the leaflet, the government should understand exactly what the crisis is and should know how to handle the issue. The apt example is this case of the 2009 swine flu, in which the news about the proposed criminal was made known to the whole country. World Health Organization declared that the flu is pandemic and that one needs to pay a great deal of attention to this issue.

So as part of the preventive measure, the government spoke to the public by way of the leaflet and other media. While analyzing the leaflet, it is seen that it deals with the real problem that caused the crisis. Here, the leaflet may not succeed much to provide information regarding the reasons for the spread of the virus to the people. The leaflet is more helpful to those who have directly affected the flu.

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