Facebook Pixel Code

Bottled Water Market

This is a preview of the 8-page document
Read full text

This paper provides an insight into the bottled water market in the developing as well as developed countries of the world. Bottled water market including mineral water, treated water, sparkling water, carbonated water and soft drinks etc has been having a considerable hike for the past few decades. The scenario appears to be more or less same for both the developed and under-developed nations. There lie several dimensions for this boost in the bottled water demand that will be explored in the paper.   This paper provides an insight into the bottled water market in the developing as well as developed countries of the world.

Bottled water market including mineral water, treated water, sparkling water, carbonated water and soft drinks etc has been having a considerable hike for the past few decades. The scenario appears to be more or less same for both the developed and under-developed nations. There lie several dimensions for this boost in the bottled water demand that will be explored in the paper.   The paper has been split up into two parts: the first part of the paper penetrates into major reasons underlying the enhanced demand for the bottled water industry in the context of developed as well as underdeveloped countries of the world.

The second part will contrast the bottled water market in two specific countries. The countries chosen for this purpose are Scotland and Saudi Arabia, whereas the major bottlers in these countries selected are Strathmore and Masafi mineral water respectively.   -- Part I --Reasons For Purchase Of Bottled Water  There appear to be several reasons inducing people to purchase bottled water in any part of the world. Of course, bottled water is far costlier than the tap water for the people in the developing countries as compared to the under-developed countries.

However, the demand for bottled water in all its forms has been on a substantial rise in both sections of the world. People in the poor, as well as rich countries, are willing to pay a high price for bottled water while avoiding having tap water that is available to them cheaply. The motives driving the people to purchase bottled water are discussed below in the context of developed and developing countries of the world. Developed Countries: The bottled water market is booming in all parts of the world with an annual volume of about 89 billion litres, which shows that an average person drinks 15 litres of bottled water every year (Danone, 2000).

The western consumers comprise the major market for the bottled water companies especially from the European countries.  

This is a preview of the 8-page document
Open full text

Related Topics

Close ✕
Tracy Smith Editor&Proofreader
Expert in: Marketing, Business, Macro & Microeconomics
Hire an Editor
Matt Hamilton Writer
Expert in: Marketing, E-Commerce, Human Resources
Hire a Writer
preview essay on Bottled Water Market
x
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
WE CAN HELP TO FIND AN ESSAYDidn't find an essay?

Please type your essay title, choose your document type, enter your email and we send you essay samples

Contact Us