R&D is important in many ways especially in the provision of a competitive advantage to the company. It carries out scientific and technical research in the growth and development of new products and services. R&D helps the Corporation to make necessary changes so as to beat the competitors in the same market. This is done through research and coming up with appropriate solution to meet customer needs. R&D helps the corporation remain in the competitive changing market, hence ensure the survival of the corporation. Despite the positive results, BKC was still performed below compared to the main competitor in the market such as McDonald. The corporation expects a lot of positive returns from the R&D due to investments placed in it.
It is through the R&D that the corporation can know the weaknesses and strengths that are being experienced. The main focus of R&D is based on improving quality and reducing operational cost through application of enhanced methods of working. Therefore, the corporation receives great profit and expansion through R&D. BKC competence in technology transfer has been seen through its innovations and expansion in the international market.
There has been a transfer of findings by the R&D to the corporation for the purposes of growth and development; increased sales returns and introduction of new machines that uses little energy hence reducing the operational. The process is majorly used in the production and design departments and concurs with the engineering and cross-functional work. However, R&D sometimes is always expensive due to the nature of duties undertaken by staffs. In BKC, the results clearly show how well the R&D is structured compared to other corporations in the same business. The expansion of BKC in other countries is due to the effectiveness the R&D.
Burger King has survived in the market in different regions through the adjustable effort of the R&D. There are many such companies that offer the same products and services. It is therefore through the recommendations and ideas that have enabled BKC to compete with other players in the food industry. R&D manager has a great role to play in the strategic management process within the corporation. The manager is responsible for the research section and relates its efforts with the goals and strategies for the corporation.
He/she is in charge of planning directions for research, work in the lab with the researchers and meet with other corporation’s managers on how to implement the findings for the development purposes.
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