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Brand Audit of Cadburys (Formal Report)

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The Chocolate bars are sold in packaged with purple and white coloured features. The brand popularity began from its inception in the year 1914. From that year to the present production period Cadbury Dairy, milk brands have increased in number. Various brands on the product with fruit and Nut feature have become popular in the market. The company went to the extent in the year 1928 to post a slogan “Glass and a Half”. The slogans intention was to communicate to consumers that the product had a lot of milk in its constituents (Bradley, 2011).

The company’s bars on the other hand, received a change of shape in the year 2012. The company’s strategic team concerned with branding saw the need reshape the bars. In that year, the company changed its brand shape from chunks into circular bars. The trademark of Cadburys by the year 2008 had a purple colour on the wrappers of its bars. However this was a wrong move in terms of branding since nestle succeeded in discouraging the use of Purple wrappers. In relation to brand advertising Cadburys Dairy Milk brand, the company has kept a strong slogan on milk’s use.

The company has ventured in marketing the product in other countries of the world. The company say the need to advertise its products in India. Since India has a huge population of over 1bilion citizens, the company say a thriving market. In respect to marketing Cadbury products in India Cadbury Dairy Milk is a leader. The company has a market sale ranging to 1 million on a daily basis.

The company branding strategies borders on various aspects of the environment and forces in the market (Hollis, 2008). One of the important features of Cadburys Dairy Milk lies on its communication strategies. Other factor to a successful branding procedure for the company lies on its innovation on advertising campaigns. Rebranding, repositioning in the market as well as emotional connection with customers makes Cadbury Dairy Milk popular. 1.3 Marketing of Cadbury Cadbury product has been product has been profitable in the market due to its marketing strategies. The actions of marketing for the organization border on its marketing teams.

It is true that the marketing teams of Cadbury Milk brand understand their responsibilities. The same class of employees understand all the facts associated to the safety of the foods produced. The company’s brand successes are pegged on the influence of specialised employees. The company is marketing mix takes the shape of varied aspects.

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preview essay on Brand Audit of Cadburys (Formal Report)
  • Pages: 10 (2500 words)
  • Document Type: Essay
  • Subject: Marketing
  • Level: Undergraduate
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