Steve Jobs attitude towards money became evident. He proved disinterested in material wealth, a factor that contributed to conflicts with some of the Apple employees. One of his longtime friends mentioned in chapter 3, Daniel Kottke, did not receive any share of the company after the initial public offering (IPO) because he had never been salaried. Evidently, this issue reflected negatively on Steve Jobs. In chapter 10, the book describes how the Macintosh was developed. In the next chapter, the reader becomes familiar with the Steve Jobs capacity to distort reality and convince Apple employees that everything was possible.
Chapter 12 places emphasis on his obsession with perfection and intuitive design in the development of the Macintosh Computers. Chapter 13 highlights that the Macintosh Computer would become the machine of the year after Steve Jobs ensured that it was a reflection of the highest level of innovation. Steve Jobs had the conviction that he lacked the capacity required to run the operations of the Apple Company on his own. Therefore, he brought in John Sculley to bring his marketing expertise to Apple as highlighted in chapter 14.
Chapter 15 described the success of the Macintosh Computer after its launch in 1984. Steve Jobs did not have a great relationship with Bill Gates, who is the founder of the Microsoft Company, especially after Microsoft launched the Windows operating system. Steve Jobs had the conviction that Bill Gates and his company had stolen his idea of the operating system used in Macintosh. In chapter 17, Isaacson discusses how the personality of Steve Jobs led to the loss of some of the talented engineers because he proved difficult to work with.
The power struggles that resulted triggered a conflict between Sculley and Jobs eventually compelling Steve Jobs to leave the company. After leaving Apple, Steve Jobs ventured into starting NeXT from his personal savings. In chapter 19, Jobs also acquired Pixar after the failure of NeXT.
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