The pigment, which yields skin color, “Melanin”, is skin protector against the harmful Ultra violet ray’s effects from the sun and neutralizing toxic chemicals(Thomas, 2008 p. But to achieve the professed benefits such as beauty and success in life, skin lightening products are used in many areas around the world. Though in dermatology practice, the de-pigmenting agents are used with colossal success for hyperpigmentation and melasma, but studies have been trying to prove that when these products are used on generalized areas in the body for longer time, the practice appears with range of adversative effects (Thomas, 2008 p. The production of Pond skin-lightening products presenting the promise of whiter, lighter, skin has become an international multi-billion dollar industry.
Skin lightening has been combined into transnational flows of culture and capital and is reflected in both formal global economy and many informal, often underground economies (Thomas, 2008 p. Pond is produced and marketed by a multinational corporation, Unilever, which have flown on the fashion and are spending huge sums of money in development and research of both mass and specialized skin-lightening markets. Advertisements create a pond skin-lighteners need by portraying dark skinned women as ignored by men, unhappy and suffer low self-esteem in the society.
Dark skin is portrayed as a disease or burden that can be treated with the use of Pond skin-lightening products. On the other hand light skin is portrayed as a necessity to be youthful, beautiful, affluent and modern. As this product grows and more users/consumers are affected by its related consequences, ethical questions proliferate. Studies report the substandard products dumping in the global south and Africa (Storey, 1999 p.
Often these products are not passed for human consumption in their origin country. Scholars are critical to the western medical community for failing to in the production and usage of these kinds of skin-lightening chemicals and who appear to dismiss their usage as an exclusively black problem. Unlike many cosmetics, pond skin lightening products commonly insist that their products do not contain hydroquinone, mucurials, corticosteroids, and other caustic agents (salicylic acid, hypochlorite sodium, detergents etc. ) that are linked to a number of human health problems. A study conducted in South Africa found that 75%
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