I argued that the song had some feminist themes as it sought to liberate women against male oppression. They argued on the basis that they were fathers and husbands meaning that it was not possible for them to portray women in such an undignified manner or sexist. According to Lynskey of the Guardian UK, the lyrics to the song include the use of derogatory names against, which in some quarters is considered racist, hence influencing an outcry by those involved in the feminist movement. The explicit version of the song also has some sexual elements embedded in it is as analysts decry why the song had to give details on what they can do to a woman in a sexual way.
This to them exemplifies rape as a woman is not supposed to have a say in the way that a man can have her sexually, meaning that their consent in sexual matters is inconsequential as the man is the one who gets to decide. Others argue that the video promotes pornography ideology, especially with the models in the song appearing topless or bikinis that have the same color as their skin hence creating the idea of nudity.
Obviously, the gents in the videos are fully clothed as compared to the male models, hence influencing the myth that only women should be portrayed sexually in order for art to sell. As much as the video attracted controversy, it was the most downloaded song on the internet and in the UK hence explaining a lot a lot about the true culture that people are following and the one that they advocate for (Carr 2013).
Essentially, if the song portrayed women in a bad light as purported by critics that the numbers do not lie as the song was received well drawing from its position at the top 100 and also topping the radio request list in the USA. This effect was the same across the globe as the most acceptable is the one that attracts as much controversy as possible. The identity that is portrayed in the video is that of counter-hegemony as argued by the video director and the songwriters as it seeks to challenge male power over women by claiming to liberate them.
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