The event was made to be lively due to the colorful decorations that were in the entire place as well as the colorful design garments that were worn by the artists as well as the audience. Other notable presentations that made the concert to be lively and not easily forgettable were done on Saturday 14 September. On that day during Palco Mundo, various Americans rock bands did live presentations that left the audience asking for more. One of the notable bands was the Thirty Second to Mars. The band which is based in Los Angeles presented their newly launched album known as Love, Lust, Faith, and Dreams.
Based on the demand from the audience the group also performed the album This is War. During the presentation of This is War, the band involved the audience an aspect that made the concert to be lively (Anderson, 2006). On its part, Thirty Second to Mars sold a significant number of albums to the people who attended the concert. Other groups that participated in the concerts included Florence and the machine, Capital Inicial and The Offspring.
On Sunday 15 September, the stage was set during Palco Sunset for an artist to entertain the audience. Through the support of DJ Harvey and others, Alicia Keys and Timberlake took to the stage a presentation that was equally interesting especially among the youth who could sing along with the artists. Another artist who presented their numbers during Palco Mundo and Palco Sunset was Jota Quest, George Benson, Samuel Rosa, Aurea, and Jessie J. As the concert continued, the size of the audience increased. This was based on effective communication among the locals, especially through social media.
Another notable aspect that characterized the concert was that the majority of those attended were young people and middle-aged individuals. On their part, the local businesses, as well as the US, based McDonald's and Coca Cola Company experienced high demand of the food products such as hamburgers, pizza slices and beverages resulting to high sales and revenue.
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