Informing the people will involve telling them way before the change process has been started. This will aid them to come to terms with the change and to also have the chance to forward any issue they may be having (Judge & Bal, 1996). Informing will have to have two phases. The first phase is informing the people that there is a change process that is imminent. This will prepare them psychologically and will also help them to accept the change process slowly. After information, the people about the change process about to happen, the second phase is to try to inform the same people about the importance of the change process.
This is beneficial because it plays a number of roles in the change management processes. Informing people about the importance of the change process will be able to erase any fear that the change process is designed to harass them. Once they understand the need to transform, they are highly likely to accept the change and even help with the change process. It is crucial that the people understand the need for change because somehow they will be part of implementing the change and this will aid them to be able to have a useful role in helping with the change process.
The rationale for this is that in any change process, involved persons are captains of the ship of change in one way or the other. Failing to provide each of these “ captain” with the right information will only lead to disaster because the ship of change will be steered in as many directions as there are people in that change process.
Informing people about the importance of change will act as a way to reduce the resistance to change and help in making sure that each of the people will contribute positively to the process of change. Once every person understands the necessity of change, the change process will be easily managed because people will have one purpose, which is to make the change process a success. Information acts as the grease that lubricates the gears of change and, therefore, the more of it the better for the change process.
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