Today, the Queens Museum has replaced the Queens Museum of Art’ s after a renovation process of approximately $69 million in cost (Cotter n. p). For me, the most notable changes in the museum are increased interior space which has grown to almost twice the original size. The increase in interior space is attributed to the extension of the museum to include the former skating rink which has contributed additional space totaling to 50,000 square foot. In this additional museum, space is extra studios for local artists, galleries and collection storage areas. For its high ceiling, lighting is natural which contributes to a feeling that is in line with the democratizing spirit of the museum (Cotter n. p). Additionally, the traditional solid walls that contained the museum away from the nearby public have been replaced with glass sheets on both sides such that one can see right through it.
Besides the building’ s introduction of transparency, it is easy for one to make their way through the museum owing to the introduction of a semi-logical layout. Rebranding to Queens Museum In order to enhance its new life, Queens Museum no longer holds the words “ of Arts” as a way of rebranding it for both local and international community.
The renovation of the museum is intended at expanding the idea of a community to imply unbound by geographical boundaries. According to Cotter (n. p), the museum’ s outer boroughs could either be used to enhance interaction with the more close community which is what was the intended rebranding cause or they could serve the Manhattan audience. For the Queens Museum, the surrounding local population is highly cosmopolitan and the life history of the building as the host of the second World’ s Fair in 1964 which then adds a competitive advantage to its recognition.
Through the renovation, the main aim is clear as to increase the visibility of the museum both culturally and physically.
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