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Award Winning Online Strategy for Tesco

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Tesco as an international retailer included a variety of nonfood merchandise in an effective way and represent itself with a variety of products, not just a grocery store. Category types of stores include Tesco Extra, Tesco Superstores, Tesco Metro, Tesco Express, One Stop, and Tesco Home plus. The organization acknowledged its existence strongly with the effective and aggressive expansion in the market shares across all categories. The overview includes the adoption of e-commerce technology for the organization. The emphasis will be given on the e-commerce application integration in the organization’ s environment.

The next portion will justify the selection of an e-commerce application. It will include the changes which are made for the organization, employees, customers, and business partners. The last section will include the evaluation of the e-commerce applications which are deployed within the organization. The success and failure factors will be discussed in this context.   Tesco has developed a sustainable business model which is exposing defects to the competitors. Addition of value-added retailing to the model, Tesco knows exactly who its customers are and what are their requirements (, Profits from The Lean Business Model by Prof Dan Jones).

Previously the organization was developing in-house e-commerce application development which suits perfectly according to their digital requirements. In-House development was a major success as the organization constantly increases growth. Later it was decided to hire a vendor ‘ ATG’ for the development of e-commerce applications (, Press Release: Tesco Selects ATG ). The aim was to give the internal IT staff a message which was “ Make a difference rather than writing core software” . The reason for selecting ATG was the similarity of their software with Tesco’ s current core systems with enhanced functions and processes.

ATG is the art technology group inc. , it has over 1200 corporate clients dispersed over fifty countries including world-class organizations (, ATG: e-Commerce, Cross-Channel Commerce, and Optimization Software and Services. ).

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preview essay on Award Winning Online Strategy for Tesco
  • Pages: 8 (2000 words)
  • Document Type: Essay
  • Subject: E-Commerce
  • Level: Undergraduate
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