Apartheid served specific interests; the racial characteristics of people was just a reason for the development of inequalities among the population; in fact, the need for the promotion of the rights of a specific class, the rich people, was the most important reason for the appearance and the development of Apartheid. In the study of Vale (2008), it is noted that ‘ under the apartheid system three separate traditions — English-speaking, Afrikaner, and Homeland — co-existed, albeit uneasily, in separate institutional forms’ (Vale, 2008, 117). In other words, Apartheid supporters made the necessary adjustments to the system’ s schemes so that it could be easily adopted by the local communities. The development of Apartheid was supported by the media and the press of that period – a tool that helped towards the quick expansion of the specific system around the world - especially across Africa.
In this context, it is noted that ‘ under apartheid, the mainstream Afrikaans media served as vehicles for the ideology of apartheid; since democratization, they have attempted to rid themselves of this ideological baggage, and instead embraced a free-market ideology in which race has ostensibly disappeared’ (Wasserman, 2009, 61).
Apartheid had to be developed quickly as the interests of rich people – belonging at that period mainly in the white race – had to be protected and supported. The role of black people in the context of Apartheid has been analyzed in the literature. Regarding this issue, it is noted that ‘ the apartheid era systematized ethnic cleansing, but cleansing was limited by whites' dependence on cheap black labor; thus racialized capitalist growth favored white social mobility and black proletarianization’ (Emery, 2008, 409).
Through the above system, it is made clear that Apartheid has been a system served not the need for the creation of a superior social class but the need for supporting the financial needs of the specific class.
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