The separation of the man at the bar from the rest of the party goers who are reflected in the mirror also heightens this experience, as if the man is alone at one end and is dreaming of the events occurring in another dimension, i.e, beyond the glass. One significant detail is the bunch of lemons that are reflected below the bar, adding the only splash of bright yellow color in the room, a color reflected on the Bacardi limon bottle, adding to and amplifying its message of freshness and magic. The tone of the first advertisement is one that is centered about fun and outdoor happiness.
It is the simple enjoyment of a natural, daytime, outdoor setting, with drinks, good food and games to add joy to the occasion. The advertisement conjures up the tone of a homely, healthy barbeque outing. The second advertisement is in an indoor, night time setting and the tone of the advertisement is sensual. It projects an atmosphere of glamour and sexual liberation, a party that is akin to some other-worldly experience, with sexy women and dim, subdued lighting.
The reflection of one glamorous woman within the frame of the man’s glass is a masterful touch. The background of the first advertisement is a park, the lawns are green and cars can be seen, parked in the background. The clear sky shows that it’s early in the evening and there are lots of lush green trees, providing ample shade for the cars parked under them. The background in the second advertisement is the large hall/room where the party is taking place, the scene of which is reflected in the mirror.
It shows a large number of glamorous men and women, dressed stylishly and conversing as they hold drinks in their hands. Both the advertisements have made excellent use of copy to convey a message about the products advertised. For instance in the first advertisement, the tree in the foreground advertises the product within a heart shaped carving which reads “Pepsi and BBQ”, implying the mutual love between the two, and suggesting that couples in love would enjoy Pepsi in a special way. The ball shaped Pepsi icon floats in the air near one corner of the advertisement and reads “It’s the Cola”.
These words imply that it’s the drink that adds joy and cheer to the picnic occasion and characterizes it as a universal drink suitable for fun occasions. The second advertisement relies on three simple, alliterating M words – Mischievous, Mixable, Magical. Each of these words symbolize the quality of the product which is reiterated in the ad.
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