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Analysis of the International Operation of Laird Plc

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Laird Plc is a public owned British multinational company, whose operations are focused on providing electronic and technological products and services to the customers worldwide. It was established in 1824 and headquartered in London (Laird, 2014a). The company is registered under the London Stock Exchange and employs around 9,000 employees who operate in Asia, Europe and North America (Laird, 2014a). It delivers its products and services to nineteen countries, which includes Japan, China, India, Mexico, Singapore and many more. The company provides complete solutions to protect the electronic devices of the users from any potential harmful Electromagnetic Interference (EMI) and also safeguard from the heat that is generated during the operation of the device (Laird, 2014a; Laird, 2014d). The company leads in developing, designing and delivering innovative technologies that ensure organizations, applications, and people to stay connected effectively.

Laird owns two divisions: Wireless Systems and Performance Materials. The products of Performance Material are distributed to wide markets that include Information Technology and telecom, smartphones, transportation and medical (Laird, 2014c). In this report, the international operation of the company along with competitiveness is examined by performing market and financial analysis.

However, the risk associated with the company operations are also studied in order to understand the manner it combats against exchange rate, country, and political risks. Business and key market studyThe following figure highlights the financial performance of the two main divisions of Laird Plc. The financial performance is evaluated based on the revenue of the divisions over the period 2010- 2013. From the figure, it can be stated that the majority of the revenue during the four years in Laird Plc is generated from Performance Materials.

This division accounts for more than half of total revenue that is incurred by the group as a whole.

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