This paper focuses on food wastages in U. K, both in households and in restaurants. Food wastages are problems encountered not by the U. K alone but by the United States and Europe as well. Food wastes is an ongoing problem as the food that goes to the bins could have saved billions of malnourished children in the world, create environmental problems and generate unnecessary costs on the part of businesses. This concern leads us to formulate a social marketing plan to change the scenario of food wastes. We plan to engage the cooperation of the government, the business owners and consumers to participate in the program.
To implement this plan, we will engage in partnership with a non-profitable environmental organization in the UK. We figure out that this will redound to the benefit of the community and the benefits the community will reap outweigh their efforts and costs. Budgets, implementing plans are still under discussions, but we plan to start in 2015. The target of the program is to get the participation of 20% of UK hospitality sectors in the UK by 2016, increasing in percentage yearly thereafter.
We will also use the same marketing techniques but will implement it using social marketing procedures that is more in behavior change. What we strive to accomplish is to change the behavior of businesses and households in seeking ways to reduce food wastages thru social marketing. 1.0 Background, purpose and focusThe problem of wastes every year is a threatening problem to the government as inefficient use of resources costs businesses (restaurants) and households’ money, and environmental damage. As such, food wastages are seen as a problem globally. This issue is significant as the amount of food wasted by the UK, US and Europe are enough to feed nearly one billion malnourished children in the world.
(Tristan Stuart, 2009). Stuart claims that an “ estimated 20 to 40% of UK fruit and vegetables are rejected even before they reach the shops - mostly because they do not match the supermarkets' excessively strict cosmetic standards. ”
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