Generally, in digital-media business, the Samsung Company focused on areas such as computer devices including laptop computers, digital displays such as computer monitors and television, laser printers, and consumer entertainment devices. Some of the computer laser devices include the DVD players, digital camcorders, MP3 players. Additionally, the company used the aspect of digital media in developing some of the common home appliances such as washers, vacuum cleaners, ovens, air purifiers, and refrigerators (Michell, 2010). In some Samsung Company gadgets, customers get the chance to access digital books or the e-books hence promoting massive business for the company over the internet.
People are always on the look for information and providing them with the rare opportunity to access such books over the internet is a complete plus for the company. Alternatively, the Company’ s digital printers enable clients to scan printed pictures before transforming them into digital images (May 2013). Goal In shifting its gears to digital media, the Samsung Company was simply engaging in digital marketing. Digital media aspect was seen as a marketing strategy by the Samsung Company to fend off competition from rival organizations.
By establishing the aspect of digital media in its appliances, the Samsung Company was trying to ensure that its global customers could access its gadgets and appliances easily (Michell, 2010). Alternatively, the Samsung Company was trying to ensure that its customers find it easy to use its gadgets. In most cases, connecting digital media devices is always easy as well as inserting the Samsung gadget plug into a socket. Strategy Employed to Accomplish Goal The year 2012 saw Samsung Company become the leading mobile manufacturing company across the globe, taking over from the Nokia Company, which has been at the helm since the year 1998.
With a total of over 15 million Facebook fans and 20 million Twitter followers, the company is destined for high places in the future. This means that the company understands the social currency value (May 2013).
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