The second film has Esteban, a horse whisperer who is seen performing his acrobatics. However, he is surprised to find that his audience is now paying more attention to a ranch worker, Pedro’s trip in New York such that they cannot pay any attention to his acrobatics (Smith 2013). The final ad has brad the Stuntman who is risking his life by jumping from terrifying heights. However, he finds that Janet, the taco lady has the attention of his crew showing them her recent photos and telling them tales of her trip to Paris.
The main theme of the ads is that people travel and come back having learned something about the place they travelled or about themselves (Pricken, Whittall& Postl 2013). That is why it is important to break the monotony sometimes and travel to learn something new. The ads have moved away from the cliché used in travel advertising and came up with something unique never before applied in the advertising scenes of travel agencies. The campaign extrapolated on the idea that Expedia always views travelling as an investment and not a luxury thus enabling them give the best value for helping their customers make only the best choices. There are always two kinds of people when it comes to travelling (Lewis 2010).
There are those who view travelling as a luxury and there are those who view it as a necessity and thus invest for it. Expedia targets the second category since these people acknowledge the value that travel has on their lives. They, therefore, came up with an advertising campaign dubbed “travel yourself interesting” where they dramatize that travel makes people more interesting than they were before they travelled (Hahn 2013).
The ads show underdogs who finally triumph over other people on the spotlight since travel suddenly transformed them into interesting individuals. The advertisement has used the emotional appeal to persuade the target audience into transacting with the travel agency. They show people that by travelling, they become more interesting that even others around them will notice the sudden change (Plummer 2011). They make their target audience to feel possess strong feelings about a situation by indicating that if they use the products and services provided to go for holidays, then they will definitely come back new and transformed people.
The campaign also uses dramatization to show people how underdogs often emerged more famous than other people
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